It all started when our founder, Can Santana, found out she was expecting with her second child. Having done this before she knew that pregnancy will change everything—the way she saw herself, the way she cared for her body, and most importantly, the way she approached skincare. She wanted products that wouldn’t just make her glow but would also be safe for the beautiful life growing inside her.

No chemicals. No toxins. Just pure, nourishing ingredients that honored her skin and her baby.

As she embraced this delicate journey, she realized something profound: skincare wasn’t just about looking good; it was an act of deep, intentional self-love. She wanted every woman—whether expecting or simply embracing her own beauty—to experience skincare that truly loves them back.

Noor By NU was born from this passion. Our products are designed with the purest ingredients to keep your skin radiant, healthy, and deeply cared for—because beauty should never come at the cost of your well-being.